Which one fits my goal?
🛒 For ecommerce brands with a wide product selection
Every undecided shopper is a conversion at risk.
You paid to bring them in. Then they hit a wall of 36 near-identical products, can't tell which one is right for them, and leave to go research somewhere else.
PicoBoost is the in-store expert your site is missing—it asks the right questions and guides each shopper to the exact product for them.
10%+ target conversion liftMeasured against your current store performance during the founding pilot.
TRY THE DECISION LAYER
Answer like a gift shopper who knows nothing about wine.
DEMO STORE / WINE1 of 3
Start with the person
Who is the bottle for?
HIGHER CONVERSION✦LOWER BOUNCE✦BETTER RETURN ON AD SPEND✦REAL CUSTOMER-INTENT DATA✦
THE SILENT KILLER OF ECOMMERCE REVENUE
Choice paralysis is costing you sales every day.
Your best-performing ad still ends the same way: a first-time visitor lands on a page of near-identical products, has no idea which one fits them, and clicks away. Not because your product is wrong—because no one helped them choose.
Which one fits the occasion?
What will they actually like?
New visitors bounce
Overwhelm stops the sale.They click away to keep researching, then buy from the store where they feel confident enough to choose. Usually not you.
You overpay
Your CAC quietly rises.You paid full price for that click. When it bounces on hesitation, every conversion left has to carry the cost of the ones that didn't.
Cold traffic won't scale
You need too much prior intent.If only shoppers with strong product knowledge can convert, discovery campaigns hit a ceiling. New audiences need more help before they can buy.
TWO SHOPPERS. TWO VERY DIFFERENT NEEDS.
Filters work—when the shopper already knows how to shop your store.
A returning customer knows your brands, your category language, and probably the product or specification they want. For them, search and filters are fast, useful shortcuts.
The problem is the second shopper: the one you are actively paying Meta, TikTok, influencers, affiliates, and discovery search to introduce to your brand. They can arrive with strong intent while still lacking the category knowledge required to use your filters well.
Traffic arrives with intent—not equal product knowledge.The same storefront has to serve both kinds of shopper.
RETURNINGCATEGORY-AWARE
“I know the producer, grape, region, or vintage I want.”
They understand which attributes matter and what your product names mean. Filters help because they already know which filters to choose.
ProducerGrapeRegionVintage
Search→Filter→Purchase ✓
PAID DISCOVERYFIRST-TIMEGIFT
“I want a smooth red for a dinner gift. I don't know which bottle to choose.”
They know the problem, goal, person, or occasion—but not how that maps to your catalog. A filter asks them to make the translation they came to you for.
“A smooth red for a dinner gift under $30.”
INTENT THEY CAN EXPRESSAd click→Browse→Leave ×
!
You are paying to acquire the shopper your current navigation helps least.The intent is there. What is missing is the translation from their situation to the right product.
IMAGINE THIS HAPPENING IN A PHYSICAL STORE
A good salesperson wouldn't let this shopper walk out.
In a great wine store, a salesperson notices the hesitation. They ask who the bottle is for and what they usually enjoy—then narrow the wall to two or three bottles, with a clear reason for each.
Online, that same shopper is left alone with a grid and filters. PicoBoost brings the salesperson's guidance into the exact moment of hesitation.
What if you could hire this salesperson for your ecommerce store—engaging, helping, and converting unsure shoppers at scale?
HOW PICOBOOST WORKS
Stop losing shoppers who can't decide.
PicoBoost turns uncertainty into a clear, confident path to purchase.
Who is the bottle for?A dinner giftFor my own collectionI am still exploring
PicoBoost asks the right questions
PicoBoost guides each shopper through a short, natural exchange—the same questions your best salesperson would ask—and narrows hundreds of options to what fits their situation.
94% matchSmooth · Gift-ready
91% matchA strong alternative
88% matchA strong alternative
PicoBoost explains the recommendations
They don't just get products—they get why this one, and how the final two or three differ. Confident buyers convert more and abandon carts less. Chatbots and quizzes skip this.
GUIDED VISITORS+11%Illustrative conversion lift
Conversion rate goes up. CAC goes down.
More paid visitors reach a confident decision, fewer leave to research elsewhere, and every remaining conversion carries less wasted acquisition spend.
Done-for-you service
We research the category, build the logic, map the products, write the experience, and install it.
Angles and flows tested
Questions, framing, and recommendation paths improve against real shopper behavior.
We develop the most effective flow to convert your shoppers
Questions, framing, and recommendation paths improve against real shopper behavior.
Insights feed your whole marketing
Use real shopper intent to sharpen ads, merchandising, email, SMS, and retargeting.
THE MOMENT BETWEEN INTEREST AND PURCHASE
This is the conversion lever your competitors haven't pulled.
You've optimized the ads. You test new creative every week. Your retention flows are tight and your checkout is clean. But there's one moment you've never actually addressed—the hesitation on the product page, where an overwhelmed first-time visitor decides to buy or bounce. That's where the money leaks, and almost no one is working on it yet.
WITHOUT PICOBOOSTSame-looking products. No decision support.
High hesitationVisitors keep researching →
WITH PICOBOOSTThe same catalog—now with a path to confidence.
ILLUSTRATIVE+11% conversion rate
STRATEGY, IMPLEMENTATION, AND TESTING UNDER ONE ROOF
A conversion system built by people who understand the whole funnel.
PicoBoost is built by a CRO operator with 10 years in direct-response marketing—across ecommerce, lead generation, financial applications, and recruitment funnels. The goal is not to add another widget. It is to improve the economics of traffic you already paid for.
Trained on your catalog
Product data, reviews, positioning, exclusions, and the advice your team already gives customers.
Lightweight deploy
It does not touch checkout and loads without holding up the page. No replatforming required.
Full-funnel reporting
Question-by-question behavior, recommendation clicks, add-to-cart activity, and conversion impact.
Continuous improvement
Weekly or monthly testing cycles based on your traffic volume and the strength of the signal.
LIMITED-TIME FOUNDING CONVERSION PILOT
We build it. We test it. You only keep it if conversion goes up.
For a limited number of qualified stores, we will build and run one guided-selling test at no cost. We research the category, create the experience, install the tracking, and measure it against your current performance.
See if your store qualifies ↗Hands-on pilot capacity is limited. When the available slots are filled, this offer closes.THE RISK-REVERSAL OFFER
We take the setup risk. You judge the result.
One clearly defined shopper journey
Category and catalog research
Product and recommendation mapping
Branded guided-selling experience
Installation and event tracking
Shopper-path and conversion analysis
Performance review after the test
Your downside is capped at zero.If the pilot does not increase conversion, we remove it and you owe us nothing.
If it wins, you decide whether to keep the conversion lift on a simple agreed monthly plan. No forced contract. No surprise usage multiplier.
WHO IS PICOBOOST FOR?
Built for stores where choosing is genuinely hard.
If your shoppers stall between look-alikes, that's the leak we close. If they always know exactly what they want, you don't need us.
HIGH-FIT CATEGORIES
🥃Spirits🍷Wine🚬Tobacco🌿Cannabis💄Cosmetics💊Supplements🌸Fragrance🧴Skincare☕Coffee & tea🐾Pet nutrition🎧Audio🚲Cycling🏕Outdoor gear🛏Mattresses🎁Gifts
Build first. Measure honestly.
The result—not a sales deck—decides whether the relationship continues.
Enough traffic to measure a real conversion lift
Deep catalogs with 100+ SKUs or look-alike products
Considered purchases where the wrong choice means a return
First-time and gift-heavy demand that needs guidance
QUESTIONS BEFORE WE TOUCH YOUR CATALOG
Frequently asked questions.
Is this just another product quiz?+
No. Quiz builders give your team an empty canvas. PicoBoost researches how people choose in your category, builds the decision logic, maps it to your actual products, designs the experience, and measures the outcome.
Do shoppers need an account?+
No. The guide works for anonymous visitors. An email or account step is only added when it genuinely improves the journey, not as a default gate.
Do we need to change ecommerce platforms?+
No. PicoBoost is designed to sit inside the store you already operate. The pilot scopes the lightest integration path for your current platform and catalog.
What products does the guide recommend?+
Only products you approve. Recommendations follow your catalog data, exclusions, inventory rules, merchandising priorities, and the expert logic established during discovery.
What do you need from our team?+
Access to product data, one category expert, and enough context to understand the buying decision. We do the research, logic, copy, mapping, design, installation, and analysis.
Which stores are the best candidates?+
Ecommerce brands with meaningful traffic, a wide or high-consideration catalog, and multiple products that look similar to a first-time shopper. It is especially useful when your team regularly gives product advice manually.
TURN CONFUSION INTO CONVERSION
Stop paying to bring shoppers to a decision they cannot make.
Give every visitor the confidence to choose—and give your team the intent data to grow smarter.
Apply for the founding pilot ↗